Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits Stun-gun maker Taser blogs to beat bad buz
BANGALORE - When the 49ers were battling the Cardinals in a National Football League game earlier this year, a Facebook update by stun gun maker Taser proclaimed that the San Francisco-based team's "Taser formation" could be the tipping factor.
The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.
Tasers, also known as conductive energy weapons, disable people with a 50,000-volt jolt of electricity, and have become increasingly popular with police around the world.
Taser's latest X3 gun, which can shoot multiple targets simultaneously, assumes the company's Facebook persona, evangelizing about products and engaging customers with football banter.