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Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits Stun-gun maker Taser blogs to beat bad buz

by Bhaswati Mukhopadhyay and Saumyadeb Chakrabarty

[Brian Black of Taser International demonstrates their X26 model at a trade show for the Canadian Association of Chiefs of Police in Montreal August 26, 2008. (REUTERS/Christinne Muschi)]Brian Black of Taser International demonstrates their X26 model at a trade show for the Canadian Association of Chiefs of Police in Montreal August 26, 2008. (REUTERS/Christinne Muschi)

BANGALORE - When the 49ers were battling the Cardinals in a National Football League game earlier this year, a Facebook update by stun gun maker Taser proclaimed that the San Francisco-based team's "Taser formation" could be the tipping factor.

The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.

Tasers, also known as conductive energy weapons, disable people with a 50,000-volt jolt of electricity, and have become increasingly popular with police around the world.

Taser's latest X3 gun, which can shoot multiple targets simultaneously, assumes the company's Facebook persona, evangelizing about products and engaging customers with football banter.

Read on...

Comments

Ken said…
The TASER C2 makes a perfect personal and home defense tool. Everyone should be allowed to carry a C2 TASER
Viagra Online said…
in fact is true, I was looking for the pictures in Facebook, and I found it, is incredible that a little device like that can make so many damage to a person.

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