Social Media and the "Spiral of Silence"
A major insight into human behavior from pre-internet era studies of
communication is the tendency of people not to speak up about policy
issues in public—or among their family, friends, and work
colleagues—when they believe their own point of view is not widely
shared. This tendency is called the 'spiral of silence.'1
Some social media creators and supporters have hoped that social
media platforms like Facebook and Twitter might produce different enough
discussion venues that those with minority views might feel freer to
express their opinions, thus broadening public discourse and adding new
perspectives to everyday discussion of political issues."
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